SECTION 1 - WHAT DO WE DO WITH YOUR INFORMATION?
When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email marketing (if applicable): With your permission, we may send you emails about our store, new products and other updates.
Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site. By using our Site, you consent to our collection, use and disclosure of your information, including Personal Information (defined below), as described in this Policy. Your use of our Site is subject to this Policy and our User Agreement. This Policy may change from time to time. Your continued use of our Site after we make changes is deemed to be acceptance of those changes, so please check this Policy periodically for updates.
Information we collect
We may collect information directly from you, automatically through your use of our Site, and from third parties. We may combine all of information we collect about you from these various sources.
Information we collect directly from you. Depending on how you use our Site, you may provide us with certain information that can identify you as an individual, such as your name, email address, phone number, credit or debit card information and shipping or billing address (collectively, "Personal Information"). We will also collect any other information that you choose to provide to us through our Site (e.g., contents of messages you send to us through our Site).
Information we collect about you from third parties. We may collect information about you from third parties. For example, we may collect demographics information from public sources and from third-party data and analytics companies. In addition, we may collect information about you from other PRIME Neckwear users (e.g., if one user ships a package to another user).
Information we collect automatically through your use of our Site. We may automatically collect information about your use of our Site and your orders, including but not limited to your Internet protocol (“IP”) address; the type of web browser you are using; the website that led you to our Site; the website you visit after leaving our Site; the pages you view on our Site; the dates and times you access our Site; and information about any orders you place, such as your order identification number, items ordered and the cost of your order.
SECTION 2 - CONSENT
How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only.
SECTION 3 - DISCLOSURE
We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.
How we use your information
PRIME Neckwear may use your information, including Personal Information and/or Content, for the following purposes:
Providing our services. To facilitate your orders and administer your account; to respond to your questions or requests; to provide you with news or other information we think may interest you; to communicate with you about your account, orders or use of our Site or for other informational purposes; to improve our services; and for other account or customer support-related purposes.
Marketing and advertising. To provide you with special offers, product information and other marketing or promotional communications from PRIME Neckwear or from other third parties. We may provide marketing or advertising to you in a variety of ways, including through our Site, via email or on other third-party websites (e.g., using Google Customer Match or Facebook Ads).
Research and analytics. To analyze how customers use our Site, services and products; to analyze how customers interact with marketing or other communications we send to them; and for other research, analytical and statistical purposes. This research may include creating profiles to help us analyze or predict your personal preferences or interests for marketing purposes.
Protecting rights and interests. To investigate, protect or defend the rights, safety or property of PRIME Neckwear our customers or the public; to investigate or enforce perceived violations of our User Agreement or this Policy; as evidence in litigation in which we are involved; and for fraud protection and credit risk reduction purposes.
How we share your information
PRIME Neckwear may share your information, including Personal Information and/or Content, with the following types of third parties:
Service providers. PRIME Neckwear may share your information with third-party service providers, vendors, agents, contractors or others who perform functions on our behalf. For example, we may use service providers to process your orders, deliver packages or send mail. We will obtain consent for such sharing with service providers where legally required. We enter into written agreements with these third-party service providers requiring them to provide the same level of protection for your Personal Information as provided under this Policy and limiting their use of your Personal Information to the specified services provided on our behalf.
PRIME Neckwear may also share your information, including Personal Information and/or Content, in the following contexts:
Protecting rights and interests. PRIME Neckwear may share your information with law enforcement agencies and others as we deem appropriate to investigate, protect or defend the rights, safety or property of PRIME Neckwear, our customers or the public; to investigate or enforce perceived violations of our User Agreement or this Policy; as evidence in litigation in which we are involved; and for fraud protection and credit risk reduction purposes.
Sale or acquisition of assets. PRIME Neckwear may share your information if we become involved in a transaction involving the sale of our assets, such as a merger or acquisition, if we are transferred to another company, in the event of a bankruptcy, or as part of any other business transfer. If the surviving entity in such a transaction is not PRIME Neckwear, the surviving entity may use your information pursuant to its own privacy policies, which may be different from this Policy.
Legal compliance. PRIME Neckwear may share your information to comply with laws, regulations, legal process (e.g., a warrant or subpoena) or guidance; and to respond to governmental requests (e.g., requests from a regulator).
SECTION 4 - Shopify
Our store is hosted on Shopify They provide us with the online e-commerce platform that allows us to sell our products and services to you.
Your data is stored through Shopify data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.
If you choose a direct payment gateway to complete your purchase, then PRIME Neckwear stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.
All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.
PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
For more insight, you may also want to read PRIME Neckwear Terms of Service here or Privacy Statement here.
SECTION 5 - THIRD-PARTY SERVICES
In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us.
However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.
For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers.
In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.
As an example, if you are located in Canada and your transaction is processed by a payment gateway located in the United States, then your personal information used in completing that transaction may be subject to disclosure under United States legislation, including the Patriot Act.
SECTION 6 - SECURITY
To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.
We have implemented technical and organizational measures, appropriate to the risk, to protect your information against accidental or unlawful destruction, loss or alteration and unauthorized disclosure or access. For example, we limit internal access to our servers and have physical, electronic, and administrative safeguards in place that are designed to protect your information. However, the transmission of information via the Internet is not completely secure, and we cannot guarantee the security of information transmitted through our Site. We cannot ensure or warrant the security of any such information, and you provide such information at your own risk.
You can also take steps to help protect your information. For example, if you have an account with us, you should take steps to protect against unauthorized access to your account by, among other things, choosing a robust password that nobody else knows or can easily guess and keeping your log-in and password private.
SECTION 7 - COOKIES
Here is a list of cookies that we use. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.
_session_id, unique token, sessional, Allows PRIME Neckwear to store information about your session (referrer, landing page, etc).
PRIME Neckwear, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
_PRIME Neckwear_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
_secure_session_id, unique token, sessional
storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.
Cookies and other tracking mechanisms
We may automatically collect information about you through the use of common information-gathering tools, as well as new tracking technologies that develop as technology evolves. The tools that we or our service providers may use to track you include the following:
Web beacons/clear GIFs. Clear graphics interchange format images (“GIFs”) are tiny graphics with a unique identifier, similar in function to cookies, that are embedded invisibly on web pages or in emails. We or our service providers may use clear GIFs (also known as web beacons, web bugs or pixel tags) in connection with our Site to track the activities of visitors to our Site, help us manage content and compile statistics about usage of our Site. We or our service providers may also use clear GIFs in emails to our users, to help us track email response rates, identify when our emails are viewed and track whether our emails are forwarded.
California do not track disclosure
Our Site does not respond to do not track signals (e.g., the Mozilla Firefox Do Not Track feature (Opens in new tab.)), though you may be able to disable certain tracking as discussed above (e.g., by disabling cookies). There is still no universally accepted standard regarding tracking, but for more information about do not track signals, please click here (Opens in new tab.).
Users in the United States may opt out of many third-party ad networks. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page (Opens in new tab.) for information about opting out of interest-based advertising and your choices regarding having information used by DAA companies (Opens in new tab.). You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page (Opens in new tab.) for information about opting out of interest-based advertising and your choices regarding having information used by NAI members (Opens in new tab.).
Opting out from one or more companies listed on the DAA Consumer Choice Page (Opens in new tab.) or the NAI Consumer Opt-Out Page (Opens in new tab.) will opt you out from those companies’ delivery of interest-based content or advertisements to you, but it does not mean you will no longer receive any advertising through our Site or on other websites. Please note that even if you opt out, you may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA or NAI websites, your opt out may not be effective. Additional information is available on the DAA’s website at www.aboutads.info (Opens in new tab.) or the NAI’s website at www.networkadvertising.org (Opens in new tab.).
The service providers we use for online advertising may change. However, for your convenience, here are the opt outs for some of the advertising service providers we use as of the “Last Modified” date of this Policy:
Google Ads Opt Out (Opens in new tab.)
Google Analytics Opt Out (Opens in new tab.)
Communications from PRIME Neckwear. We may send periodic promotional or informational emails to you, about PRIME Neckwear and other third-party information and offers. In the event you do not wish to receive such emails from PRIME Neckwear, you may opt out of such communications by following the opt-out instructions contained within the body of any email message you receive or by emailing us at info@primeneckwear and requesting that you no longer receive communications from us. It may take us up to ten (10) business days to process your opt out request. Even if you have opted out of receiving marketing and promotional emails from us, we may still send you transactional emails, such as emails about your account or the services you have requested from us.
Online advertising. Please see our Online advertising section above for more information about your choices regarding online interest-based advertising.
Our Site is maintained in the United States of America. The information we collect from you through our services may be transferred to, stored at, and processed in the USA and other destinations outside the European Economic Area (“EEA”) or other country in which you are located. This includes processing by us, our affiliates, our third party service companies and other third parties as described in this Policy. You explicitly consent and agree to such transfer, storing and/or processing of your Personal Information outside the EEA or other country in which you are located. You understand that data stored in the USA may be subject to lawful requests by the courts or law enforcement authorities in the USA. The USA may not have data protection laws that are as comprehensive or protective as those in your country of residence; however, our collection, storage and use of your Personal Information will at all times be in accordance with this Policy.
Your European privacy rights
If you are a resident of the European Union, you have certain additional rights with respect to your Personal information under the General Data Protection Regulation (Regulation (EU) 2016/679) (the “GDPR”), including the following:
The right of access to your Personal Information.
The right to rectify your Personal Information if it is incorrect or incomplete.
The right to have your Personal Information erased (“right to be forgotten”) if certain grounds are met.
The right to withdraw your consent to our processing of your Personal Information at any time (if our processing is based on consent).
The right to object to our processing of your Personal Information (if processing is based on legitimate interests).
The right to object to our processing of your Personal Information for direct marketing purposes.
The right to receive your Personal Information from us in a structured, commonly used and machine-readable format, and the right to transmit your Personal Information to another controller without hindrance from us (data portability).
If you are located in the European Union and you are or have been our customer, we may send you marketing communications based on our legitimate interests, subject always to your right to opt out of such communications. Further, if you are located in the European Union, we will never share your personal information with a third party for such third party’s marketing purposes, unless you have specifically consented to us doing so.
You may contact us at email@example.com to exercise any of the above rights. We may request specific information from you to confirm your identity, and in some circumstances we may charge a reasonable fee for access to your Personal Information.
Furthermore, if you believe that our processing of your Personal Information is inconsistent with your data protection rights under the GDPR and we have not adequately addressed your concerns, you have the right to lodge a complaint with the data protection supervisory authority of your country.
For purposes of the GDPR, we are a “controller” and you are a “data subject.”
Your California privacy rights
If you are a California resident, California law provides you with additional rights regarding our use of your personal information. To learn more about your California privacy rights, visit CCPA PRIVACY NOTICE FOR CALIFORNIA RESIDENTS.
SECTION 8 - AGE OF CONSENT
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.
by visiting Our site third parties (such as AdRoll) may place cookies on users’ browsers for targeted advertising purposes.
A description of the types of data (for example, IP addresses, cookie identifiers, website activity) that are collected for targeted advertising.
this data may be used by third parties (such as AdRoll) to target advertising on other sites based on your users’ online activity.
Instructions how To opt out of receiving targeted advertising. (for example, a link to the DAA opt-out site www.aboutads.info or the NAI opt-out site at networkadvertising.org/choices, or for those in Europe, the EDAA opt out site at youronlinechoices.eu.)